Images, quotes and data boost retweets – Twitter
According to Twitter, adding an image to a tweet from a verified user increases the likelihood of a retweet by 35%.
Add video, and retweets could increase by 28%. Add a quote and there’s a 19% boost in retweets. If you add a number to your tweet you are likely to get a 17% increase, and adding a hashtag increases the chance of retweets by 16%.
The data below is from the Twitter blog. Use the drop down list on the graphic to view the results for TV, news, government and politics, sports and music.
Designing Twitter images in 30 seconds
So imagine if you could combine an image (35%), a quote (19%), a number (17%) AND a hashtag (16%). Perhaps that would be overkill, but the free image/text creation tool Pablo from buffer allows just that.
- Sign up with your Twitter, Facebook, LinkedIn or email, and you can start working immediately without any need to verify your new account. The idea is to get you started quickly; Pablo claims you can, “design engaging images for your social media posts in under 30 seconds”.
- Upload an image of your own or use one of the preloaded pictures. For my test I have used an image I took on England’s Jurassic coastal path a few weeks ago. If you don’t have a picture of your own try Search Creative Commons.
- You can edit the image before you upload it using the free PicMonkey. Then, once uploaded to Pablo you have options to set the image as normal, blurred or black and white. You can also adjust the contrast.
- Choose your font, write some text – a quote would be good as explained above. Perhaps add a statistic in order to get a number in. You can then add some secondary text, perhaps a hashtag could go in here.
- If you want you can upload an icon – perhaps your media brand logo or your Twitter logo.
- Then all you have to do is save your work, download it (or you can share it direct from the app), add the image to your tweet, and the job’s done.
The Twitter data does refer to ‘verified’ accounts, but I’d still be interested to hear whether adding pictures results in an increase in retweets.
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If you want to read more about this you can visit the Twitter blog where the research is explained in detail.