Provincial broadcasters in rural areas of Vietnam are sharing ideas in an effort to deal with declining audiences and to serve a generation that’s using smartphones more than TV.
Imagine the scenario. Your journalists are working on an important story. They have loads of interactive features, video and images. You’d love to have a special report with a dedicated landing page pulling it all together, but you don’t have the resources or the expertise. Well, a site called Publicate might have solved the problem.
Fear, a lack of vision, laziness and a failure to recognise and keep up with changing audience behaviour are the most common reasons for media organisations becoming irrelevant and struggling.