Getting buy-in from senior editors, selecting the right mix of participants, and ensuring training is relevant to the jobs of those attending the course. These are the three essential ingredients for successful media training.
The strategy is simple. Invite western experts to give lectures and run journalism workshops for local specialists who then make it their own and develop and deliver media training throughout Vietnam.
Story development is an essential part of journalism. It involves editorial brainstorming to try to ensure that all significant angles are covered.