Vietnamese newspaper bosses want to visit UK newsrooms

Senior newspaper managers and editors attending training - image by David Brewer released under Creative Commons

Senior Vietmamese newspaper managers and editors attending training in HCMC

Could you spare two hours to show a group of 15 Vietnamese newspaper managers and editors around your newsroom? 

They are planning a trip to Europe to learn more about how to set up a converged/integrated newsroom with a digital-first focus.

They are from national and provincial titles, will be paying their own way, and are keen to pick up some tips on workflows, tools, roles & responsibilities, and business models.

Many of the former state-funded newspapers are now having to generate revenue. It’s a massive challenge, with newspaper sales falling and readers increasingly turning to smartphones for their main supply of news.

I’ve been back and forth over recent years running training programmes for publishers and broadcasters.

While I was there this week I was asked by the Vietnamese Journalists Association (VJA) if I could help them arrange a visit to a UK national title, a regional newspaper and a local newspaper that had implemented a successful digital strategy.

The visits would ideally involve a short tour and then a Q & A session. The VJA would provide a translator. The proposed trip would probably take place this autumn.

And they are a lovely bunch, keen to learn, fun to work with, and determined to try new ideas. If you can help, please email me at