Wednesday, September 08, 2010

50 tips for an effective news meeting

Written by David Brewer
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Ever run a dead news meeting where people are slouched on chairs, lacking in ideas and unresponsive when called on? Sure, we all have. Well, never again. Our 50 tips for running a stimulating news meeting should help guarantee a steady stream of original stories.

You will need to have a clear idea of the outcome you want, but will also need to encourage participation from every member of staff. There should be no hiding places, no scapegoats and no favourite. There needs to be a sense that every meeting will unearth several news story idea in the category of "had it not been for you the world would never have known."

Your staff need to know that it's not worth turning up if they don't have original ideas to contribute. Better to meet with one person with ideas rather than a dozen with blank faces. And then make sure you tick the following boxes. (Please add any of your own tips using the comments box at the end of the article)

Tell staff not to bother turning up if they don't have original ideas

50 tips for a successful news meeting

  1. Meet standing up or sitting on hard seats, not slouching on sofas
  2. Be punctual and start even if all have not arrived
  3. Create a sense of urgency and set a time limit
  4. Keep things moving and avoid silences
  5. Have a clear outline of what you think the news day should look like before you start the meeting
  6. Encourage staff to read in before the meeting, not during
  7. All should be totally across what you and your competition are covering
  8. Make people aware that they should come to the news meeting prepared
  9. Ban texting or calls (unless they are to do with an ongoing news story)
  10. Discourage private conversations during the meeting
  11. All should be totally across what you and your competition are covering
  12. Speak loud and clear, don’t drone
  13. Use humour without trivialising the seriousness of the task in hand
  14. Make sure the meetings are enjoyable; they set the tone for the day
  15. Generate an atmosphere of participation rather than one where people want to hide
  16. Briefly recap the top ongoing stories
  17. Be across the day's prospects and planning diary and have copies printed out for all staff
  18. Spend five minutes asking what could have gone better on the last shift
  19. Mention where your news team beat the opposition the previous day
  20. Make sure you praise what was done well
  21. Point out examples of where a member of staff has excelled, not just the correspondents but also the backroom staff
  22. Create a sense that it is a team effort and everyone needs each other
  23. Encourage shared responsibility for all output
  24. Never criticise a member of staff in front of his or her peers
  25. Leave individual correction to private conversations with staff members
  26. Don’t waste time with conversations that can be dealt with after the meeting
  27. Allow time for brief one-to-one chats after the meeting ends if staff are unclear
  28. Learn from every mistake and set action points for improvements
  29. Don’t try to be smart it will reduce participation
  30. Don’t try to belittle people and make them shrink
  31. Draw the best out of people and make them great
  32. Encourage participation and welcome all ideas and don’t mock any
  33. Look at every member of staff as you talk, bring the quiet ones into the conversation
  34. Ask them what ideas they have for new angles to existing stories
  35. Ask them what exclusive stories they are working on
  36. Ask them what stories they would like to be able to work on
  37. If it goes quiet, stimulate the debate by offering at least one new angle on each story
  38. Ensure all understand the agreed priorities for the day
  39. Ensure all understand their roles and responsibilities
  40. Don’t allow anyone to hog the conversation
  41. Don’t allow any hiding places by picking a room where you can see everyone
  42. Avoid dwelling on an item too long
  43. Ensure decisions are made and move on
  44. Ensure that everyone knows what they need to deliver and when
  45. End with a sense that all key issues were tackled and resolved
  46. Don’t end a meeting with loads of loose ends
  47. Sum up at the end with a clear outline of the day ahead
  48. Leave the impression that you are in charge, but that everyone is needed
  49. If necessary, set a time for a quick follow-up progress meeting later in the day
  50. End the meeting by thanking everyone for taking part – and mean it.

Please feel free to add comments below to add to these or to rubbish them. Open debate is welcome.

 

David BrewerDavid BrewerThe author of this piece, David Brewer, is a journalist and media strategy consultant who set up and runs this site, Media Helping Media. He delivers media strategy training and consultancy services worldwide and his business details are at Media Ideas International Ltd. He tweets @helpingmedia.


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