Ever run a dead news meeting where people are slouched on chairs, lacking in ideas and unresponsive when called on? Sure, we all have. Well, never again. Our 50 tips for running a stimulating news meeting should help guarantee a steady stream of original stories.
You will need to have a clear idea of the outcome you want, but will also need to encourage participation from every member of staff. There should be no hiding places, no scapegoats and no favourite. There needs to be a sense that every meeting will unearth several news story idea in the category of "had it not been for you the world would never have known."
Your staff need to know that it's not worth turning up if they don't have original ideas to contribute. Better to meet with one person with ideas rather than a dozen with blank faces. And then make sure you tick the following boxes. (Please add any of your own tips using the comments box at the end of the article)
Tell staff not to bother turning up if they don't have original ideas
50 tips for a successful news meeting
- Meet standing up or sitting on hard seats, not slouching on sofas
- Be punctual and start even if all have not arrived
- Create a sense of urgency and set a time limit
- Keep things moving and avoid silences
- Have a clear outline of what you think the news day should look like before you start the meeting
- Encourage staff to read in before the meeting, not during
- All should be totally across what you and your competition are covering
- Make people aware that they should come to the news meeting prepared
- Ban texting or calls (unless they are to do with an ongoing news story)
- Discourage private conversations during the meeting
- All should be totally across what you and your competition are covering
- Speak loud and clear, don’t drone
- Use humour without trivialising the seriousness of the task in hand
- Make sure the meetings are enjoyable; they set the tone for the day
- Generate an atmosphere of participation rather than one where people want to hide
- Briefly recap the top ongoing stories
- Be across the day's prospects and planning diary and have copies printed out for all staff
- Spend five minutes asking what could have gone better on the last shift
- Mention where your news team beat the opposition the previous day
- Make sure you praise what was done well
- Point out examples of where a member of staff has excelled, not just the correspondents but also the backroom staff
- Create a sense that it is a team effort and everyone needs each other
- Encourage shared responsibility for all output
- Never criticise a member of staff in front of his or her peers
- Leave individual correction to private conversations with staff members
- Don’t waste time with conversations that can be dealt with after the meeting
- Allow time for brief one-to-one chats after the meeting ends if staff are unclear
- Learn from every mistake and set action points for improvements
- Don’t try to be smart it will reduce participation
- Don’t try to belittle people and make them shrink
- Draw the best out of people and make them great
- Encourage participation and welcome all ideas and don’t mock any
- Look at every member of staff as you talk, bring the quiet ones into the conversation
- Ask them what ideas they have for new angles to existing stories
- Ask them what exclusive stories they are working on
- Ask them what stories they would like to be able to work on
- If it goes quiet, stimulate the debate by offering at least one new angle on each story
- Ensure all understand the agreed priorities for the day
- Ensure all understand their roles and responsibilities
- Don’t allow anyone to hog the conversation
- Don’t allow any hiding places by picking a room where you can see everyone
- Avoid dwelling on an item too long
- Ensure decisions are made and move on
- Ensure that everyone knows what they need to deliver and when
- End with a sense that all key issues were tackled and resolved
- Don’t end a meeting with loads of loose ends
- Sum up at the end with a clear outline of the day ahead
- Leave the impression that you are in charge, but that everyone is needed
- If necessary, set a time for a quick follow-up progress meeting later in the day
- End the meeting by thanking everyone for taking part – and mean it.
Please feel free to add comments below to add to these or to rubbish them. Open debate is welcome.
The author of this piece, David Brewer, is a journalist and media strategy consultant who set up and runs this site, Media Helping Media. He delivers media strategy training and consultancy services worldwide and his business details are at Media Ideas International Ltd. He tweets @helpingmedia. | Next > |
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