Media Helping Media

Asking the questions that need to be asked In a previous module we looked at the topic of proactive journalism, where journalists are encouraged to...

Introducing a story weighting system helps prioritises effort on the stories that are of most value to the target audience, it saves time, speeds up production, and helps avoid wasted effort.

When a big story breaks the following editorial considerations should be assessed.

For most staff, personal objectives are the most important, but they also need to know about the wider objectives. It is the line manager's responsibility to set personal objectives to help employees contribute fully.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

In this scenario we look at how a journalist should act when they witness a tragedy unfolding and have to decide whether to help, or to stand by and report. The scenario also looks at how senior editorial managers could, and probably should, support their journalists working in difficult conditions.

You are a political broadcast journalist and are invited to speak at public event where the organisers want you to explain the role of the journalist in covering elections. After the event they offer you a gift, and ask whether you would be prepared to do some media training for politicians. What do you do?

An editorial integrity scenario where a journalist on a large salary faces the dilemma of whether to compromise their editorial integrity, become a whistleblower, or resign. What would you do?

A well-designed media training plan could make the difference between the success and the failure of a media business. Get it wrong and you could be adding to the problems you were asked to address.

Trainers have as much to learn as they have to give. That’s the message to those offering media assistance in transition and post-conflict countries from some of those on the receiving end.

What it takes to be a media trainer Media trainers must have recent, valid experience of all they teach. They need to understand the pressures...