Media Helping Media

Introducing a story weighting system helps prioritises effort on the stories that are of most value to the target audience, it saves time, speeds up production, and helps avoid wasted effort.

Asking the questions that need to be asked In a previous module we looked at the topic of proactive journalism, where journalists are encouraged to...

Most newsrooms hold regular news meetings where the editor sets out what news stories are going to be covered and invites the news team to offer ideas about how the news should be developed and covered.

This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Try our scenario on how to remain objective when reporting from a live event. It's about how to avoid 'heat of the moment' language and stick to facts.

You are about to publish an article about a local business which is offering a service for a paid-for subscription. Before you publish you are informed that a similar service is being offered by a community project which is totally free-of-charge. What do you do?

Journalists often come under pressure with threats of legal action if they don't publish or broadcast what others want. In this scenario we look at a scenario where a reporter is sent a cease and desist letter and told legal action will be taken against them if they don't add 'positive-spin' to an article.

Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.

One of the first steps in delivering training is to articulate the ground rules. Participants need to know what to expect, what is expected of them and how you intend to schedule course elements.

For international media training to be successful, tried, tested and proven case studies from a similar region are needed. Theory has limited value, as do examples of what works in the West.