Step 3: Start work
Once we are connected, you will have taken the first step in introducing a sustainable digital-first media strategy.
You will be given help in defining your target audience, and how to super-serve the most important segments, along with help in determining their information needs.
You will be given suggestions for the workflows and roles and responsibilities required for running a modern converged/integrated newsroom, delivering content to every device your audience turns to for information.
We will look at your business model, assess local audience needs, talk through technological challenges and opportunities, and come up with a plan that is specifically tailored to your needs.
If a site visit is required, we would work out a programme. Typically, the site visit would take 3-5 days. It would involve on-site research, interviews, and discussions, and would culminate in a high-level meeting where we would put a plan to you and your senior managers in charge of content, sales, marketing, business development and technical. Together we would discuss the implementation of an action plan.