Offending the audience

Creative Commons image by Eric Peacock

Rigorous, robust and searching journalism will inevitably offend parts of the audience. This is particularly true with global broadcasters who aim to reflect world affairs as they are, and in doing so cover all aspects of human experience.

Journalists must ensure that the material they use in coverage has a clear editorial purpose. Where that material is likely to offend, there need to be clear warnings of what is coming up.

When offence silences news

However, journalists need to be careful that offence is not used to prevent them from digging for news. Just because someone is offended doesn't mean the topic should not be investigated.

Television can observe a watershed - this is a time set when children are expected to be in bed and material which is more graphic and possibly shocking and offensive can be broadcast - in some countries that is set at 9pm. Online is different; global news sites are viewed around the world 24 hours a day and seven days a week. Anything that is age-inappropriate should be labelled as such.

Violence

The vulnerable, especially children, can be upset by the portrayal of violence, whether real or fictional. Such content must be clearly labelled. However, we must not shirk from reporting about and showing the full impact of a story where real life violence, or its aftermath, is an integral part. In such cases we need to strike a balance between the demands of accuracy and the dangers of causing distress.

Editorial judgement needs to be used in the following cases:

  • violence in places normally regarded as safe, such as the family home, hospitals and schools
  • unusual or sadistic methods of inflicting pain, injury or death
  • incidents where women and children are the victims
  • violence without showing the effect on the victim or the consequences for the perpetrator
  • sexual violence
  • suicide, attempted suicide or self-harm.

We should never be seen to condone or glamorise violence or antisocial behaviour.

Sex

Journalists have a responsibility to ensure that all material exploring sexual issues is treated sensitively and is editorially justified. This could include publishing links to relevant websites or the phone numbers of authoritative helplines. However we need to always be aware of who is running the helplines and whether they are genuine organisations or not.

Language

Judgements about the use of offensive language must be taken regarding the tone and context of the programme output. Different words cause different degrees of offence in different parts of the world. Language that causes most offence includes:

  • sexual swearwords
  • terms of racist abuse
  • terms of sexual and sexist abuse or abuse referring to sexuality
  • pejorative terms relating to illness or disabilities
  • casual or derogatory use of names considered holy by some
  • the use of religious words in combination with other offensive language.

Religion and politics

Some will try to limit freedom of expression, and in turn media freedom, by claiming that a journalistic investigation offends their religious beliefs. Here, a clear line needs to be drawn.

You can offend what people are (size, race, sexual preference etc), because that is what the person is, but it is harder to justify having caused offence when it relates to what people think (beliefs, political persuasions etc).

In all cases, be careful not to be too ready to give up the precious and hard-fought fundementals of media freedom just because it upsets someone's religious or political beliefs.

Portrayal

A media organisation should aim to reflect the needs, concerns and issues affecting all the people and cultures in its audience.

There will be times when the material we publish or broadcast will reflect the prejudices and disadvantages that exist in society, however journalists must not be seen to perpetuate any injustice. 

In all cases they should avoid offensive or stereotypical assumptions. People should not be labelled in terms of a disability or sexual orientation unless it is editorially justified - for example the information is part of the story.

Alcohol, smoking and drugs

It is never editorially justified to encourage, glamorise or condone the use of illegal substances.

Journalists need to take particular care when the item is likely to be seen by children. We also need to make sure that all the legal and social aspects of the issue are made clear.

Suicide and self-harm

Suicide, attempted suicide and self-harm should be portrayed with great sensitivity.

Care must be taken to avoid describing or showing methods in any great detail. The term "commit suicide" is considered offensive by some people. Some prefer the terms "took his own life" or "killed herself." Again, we need to be careful that the vulnerable, particularly children, are not influenced.

Tragic events

Coverage of the aftermath of a tragic events such as the anniversaries of rail crashes, bomb blasts or child abductions need considerable sensitivity.

We need to balance the news justification with the likely personal suffering of survivors and relatives of victims.

Children

Children and young people need help making sense of the world in which they live. The challenge for journalists and programme makers is to ensure that they inform without leading or corrupting.

Output aimed at the young needs to be challenging, educative, enjoyable and interesting. In all cases we must safeguard the welfare of all who contribute to our output.

David BrewerThe author of this piece, David Brewer, is a journalist and media strategy consultant who set up and runs Media Helping Media. He delivers journalism training and media consultancy services worldwide via Media Ideas. He also runs a media mentoring service.

This site has been given permission to use and adapt elements of the BBC's Editorial Guidelines in these short editorial ethics modules. They have been updated to reflect changing international, regional and cultural variations.

Image courtesy of Eric Peacock and released under Creative Commons



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