Talk to you? A reporter? Do I look like a fool?

Image courtesy of BBC World Service and released under Creative Commons

There may be many reasons why someone will agree to open up to a reporter, and some will be beyond their control. It's worth taking time to try to figure out the motives of the person you want to interview before you start talking to them. It may help you get a better interview. 

Why would someone want to talk to a journalist and what might be their motives for doing so? The following tips are offered to try to help investigative journalists understand those they are interviewing.

Don RayDon Ray is a seasoned broadcast and print investigative reporter. He has worked worldwide for IREX and many other training and consulting organisations. All his tips, techniques and modules can be reused under the terms of Creative Commons BY-NC 4.0. You can This email address is being protected from spambots. You need JavaScript enabled to view it. if you want his help.

Why would someone want to talk to a journalist?

  • She doesn't really want to, but it’s her job - she has to. 
  • He believes strongly in his cause. 
  • She wants to get the facts right - to set the record straight. 
  • He’s outraged at something or someone. 
  • She wants to defend someone else. 
  • His ego is so big he can’t resist the exposure. 
  • She feels guilty and wants to confess. 
  • He wants to defend himself against what others are saying or doing. 
  • She wants to give the impression she’s not guilty. 
  • He’s deluded - doesn't have a clue how foolish he’ll look. 
  • She’s a sociopath and thinks she can con the journalist. 
  • He has a hidden agenda. 
  • She’s obedient and believes that journalists have some kind of authority. 
  • He thinks it’s just the right thing to do. 
  • She’s getting paid by someone to talk. 
  • He’s trying to divert the journalist’s attention from something. 
  • She’s punishing another journalist or news outlet. 
  • He hopes the exposure will further his career or help his reputation.

What would motivate a person to talk to a journalist?

  • He believes that the journalist really cares.
  • She believes that the journalist really understands the story. 
  • He believes that the journalist is likely to agree with his point of view. 
  • She believes that the journalist will somehow pay her for the interview. 
  • He’s rewarding the journalist who is more persistent. 
  • She’s rewarding the journalist who hasn't pestered her. 
  • He wants to talk to a journalist of a particular race, sex, religion, alma mater, etc. 
  • She co-operates with a journalist who isn't of a particular race, religion, etc. 
  • He is impressed with the journalist’s patience. 
  • She believes that the journalist will be more accurate than the others. 
  • He believes that the journalist is somehow more sympathetic or empathic. 
  • He believes that the journalist is more experienced. 
  • She believes that the journalist is more trustworthy. 
  • The journalist came highly recommended. 
  • She’s read/seen/heard the journalist’s work and likes his/her work. 
  • He believes the journalist is naïve and can somehow be hoodwinked. 
  • She believes the journalist’s publication/program will reach more people. 
  • He believes that the journalist is just plain nice. 
  • She likes the anchors on the journalist’s newscast. 
  • He believes that he might be able to score with the journalist. 
  • She believes that the journalist might help her get a job as a reporter. 
  • He believes that the reporter might have information that could be helpful. 
  • She supports the perceived editorial position of the publication/station/network.

Look for the telltale signs of certain feelings, emotions or conditions that may play a part in someone’s decision to co-operate - such as gratitude, trust, responsibility, fear, guilt, greed, curiosity, sport, lunacy, sex, ego and/or pleasure.

Don RayDon Ray is a seasoned broadcast and print investigative reporter. He has worked worldwide for IREX and many other training and consulting organisations. All his tips, techniques and modules can be reused under the terms of Creative Commons BY-NC 4.0. You can This email address is being protected from spambots. You need JavaScript enabled to view it. if you want his help.

Image courtesy of BBC World Service and released under Creative Commons



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