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Attracting the right traffic to your site


  

Is your site affected by fly-by visitors or do you have fans?  Have you got regular visitors or are they occasional visitors. Whatever type of visitors you have, the challenge is to ensure they keep returning because you serve up must-click content that is focused on their needs.

And the content it must be presented in a way that offers full and meaningful participation and can be shared, enhanced and enriched by the audience to make it more relevant to their lives and those of their peer group and friends.

The following article was published on the Media Helping Media Storify site and is embedded below.

David BrewerThe author of this piece, David Brewer, is a journalist and media strategy consultant who set up and runs this site, Media Helping Media. He delivers media strategy training and consultancy services worldwide. His business details are at Media Ideas International Ltd. He tweets @helpingmedia.


  

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